TIME Magazine: The Tik Tok Dillemma

About TIME Magazine

Client Name: TIME Magazine

Industry: Media and Publishing

Position in Industry: Leading publication in the media industry

Target Customers: Educated professionals, thought leaders, individuals interested in current affairs.

Time Magazine Logo

The Time Management Problem

In response to the potential ban of TikTok in the United States, I began this five-week journey of crafting an engaging cover for TIME Magazine, targeting its diverse and intellectually curious audience.
I began this process by conducting thorough research and concept development, ensuring a nuanced understanding of the issue and its implications. Collaborating, and refining concepts in week two, aiming for clarity, relevance, and visual impact. With a finalized concept in hand by week three, design execution begins, followed by iterative feedback loops to ensure alignment with objectives. Week four sees the design polished to perfection, meeting TIME’s standards for print and digital publication, while week five concludes with delivery and launch, sparking conversations and offering insightful perspectives on the evolving digital landscape.

The Process for completing this Design:

Connect

Conduct Research

Iterate

Illustrate & Design

Refine & Deliver

The Approach

In approaching the research for this cover design, I start by conducting a comprehensive SWOT analysis to understand the strengths, weaknesses, opportunities, and threats surrounding the potential ban of TikTok in the United States. This analysis provides valuable insights into the landscape we’re navigating, helping me identify key angles and messaging for the cover. Next, I delve into researching TIME Magazine’s target audience and persona, aiming to grasp their diverse demographics, interests, and values. Understanding our audience deeply informs the design decisions, ensuring that the cover resonates with their interests and sparks engagement. Additionally, I sketch out low to high fidelity concepts, exploring various visual approaches and compositions. These sketches serve as a visual brainstorming tool, allowing me to iterate rapidly and refine ideas before diving into the final design. This multi-faceted approach to research ensures that the cover design not only captures the essence of the TikTok ban but also speaks directly to TIME’s audience, making it impactful and relevant.

Research & Development

In my research and development process for this project, I’ve conducted thorough due diligence on the potential ban of TikTok in the United States. Drawing from reputable sources like The New York Times and CBS News,

I’ve gathered critical insights into the legislative landscape and the implications for TikTok’s future. The administration’s efforts to present national security concerns and the legislative push to force ByteDance to sell its stake in TikTok highlight the urgency and complexity of the issue. As I craft this cover for TIME Magazine, I aim to convey the gravity of the situation and provide readers with a timely and insightful perspective on the evolving digital landscape.

The Sketching Process

I began this sketch process by generating low-fidelity brainstorming sketches, capturing initial ideas and concepts in their rawest form. These sketches were quick, rough, and served as a springboard for my creativity, allowing for rapid exploration of various possibilities. As the process evolved, I refined these rough sketches into high-fidelity iterations, where details were fleshed out, and visual elements were polished. High-fidelity sketches offered a clearer representation of the final design, with precise lines, detailed textures, and realistic proportions. This transition from low to high fidelity enabled a deeper understanding of the design direction, ensuring better visuals and a more refined end product.

High Fidelity Sketch

Affordances

- Brand Recognition
-Digital Engagement
-Visual Impact

Limitations

-Time Restraints
-Audience Reception
-Competition

Emily

  • Motivated Professionally & Personally
  • Values concepts that broaden her perception
  • Tech Savvy, Innovative, Artistic

Target Persona

About Emily

A tech-savvy urban professional living in a bustling metropolis. She works as a marketing manager for a leading technology firm and is always up-to-date with the latest trends in digital culture and social media. Emily values staying informed about current events and societal issues, often turning to reputable news sources like TIME magazine for in-depth analysis and insight.