Five signs your small business website may need a redesign
(& how we can help!)
Is your local business stuck in the website stone age? As a business owner in Ledyard, Connecticut, I can not help but observe the local small businesses and how they operate their online presence. From my experience, in the charming town of Ledyard, Connecticut, small businesses are the backbone of the community. But in today’s digital age, a charming storefront just isn’t enough. In an increasingly online world, your website is your virtual storefront, and if it’s outdated or poorly designed, it could be costing you customers.
So, how do you know if your local small business website needs a refresh?
Here are five tell tale signs:
1. You’re not mobile-first
Mobile browsing dominates, so if your website isn’t responsive and optimized for smartphones and tablets, you’re missing out on a huge chunk of your target audience.
2. You’re Not Found in Local Searches
When people in Ledyard search for businesses like yours online, does your website appear? If not, you’re missing out on valuable local traffic. SEO is key to ensuring your brand can compete with other brands!
2. You’re Not Found in Local Searches
When people in Ledyard search for businesses like yours online, does your website appear? If not, you’re missing out on valuable local traffic. SEO is key to ensuring your brand can compete with other brands!
3. Your website doesn’t reflect your brand
Is your website’s tone, style, and messaging consistent with your overall brand identity? If not, it’s creating a confusing and disjointed experience for potential customers. Creating a consistent brand identity allows customers to engage and recognize your brand easier.
3. Your website doesn’t reflect your brand
Is your website’s tone, style, and messaging consistent with your overall brand identity? If not, it’s creating a confusing and disjointed experience for potential customers. Creating a consistent brand identity allows customers to engage and recognize your brand easier.
4. You’re missing out on social proof
Don’t your happy customers have something to say? Integrating testimonials, reviews, and case studies builds trust and credibility with potential customers. Let us help you integrate/set-up your Google Business into your website.
5. It’s not accessible
Does your website adhere to accessibility standards, allowing everyone to navigate and use it easily? Ignoring accessibility not only excludes potential customers but also hurts your brand image.
5. It’s not accessible
Does your website adhere to accessibility standards, allowing everyone to navigate and use it easily? Ignoring accessibility not only excludes potential customers but also hurts your brand image.
The Digi design group Difference
At Digi design group, we understand the unique needs of Local Small Businesses in New England. Our goal is to build websites that craft digital experiences to attract, engage, and convert customers. Here’s how we can help:
- Custom web design: We create websites that are not only beautiful but also functional and optimized for your specific goals.
- UI/UX design: We focus on user experience, ensuring your website is easy to navigate and enjoyable to use.
- SEO: We help your website rank higher in local search results, so potential customers can find you easily.
- E-commerce solutions: We design and develop online stores that are conversion-focused and showcase your products with stunning photography.
- Ready to take your Ledyard business to the next level? Contact Digi design group today for a free consultation. We’ll help you create a website that reflects your brand, attracts customers, and drives growth.
Remember, your website is your most valuable online asset. Don’t let it hold you back!
Bonus Tip: Ledyard is specifically home to many amazing small businesses, but many may lack professional websites and product photography. At Digi design group, we offer photography services to help you showcase your products in the best light possible.
Let’s work together to make sure your small business thrives in the digital age!
Ben Moseley is a multi-media expert who has spent the last year working in the industry and spent two years at New England Institute of Technology where he studied Graphic, Multi-Media, and Web Design. He also interned at Bel Air Finishing in North Kingstown Rhode Island as their Multi-Media Specialist. Read about his experiences here.
